Half of us will be overweight in a generation


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  • Rachel  On September 24, 2010 at 4:21 pm

    Well now that is a worrying thought. It probably doesn’t help when companies like Burger King, McDonalds and Coca Cola keep sponsoring sporting events – it gives the wrong impression to children about what athletes eat and drink.

  • The Precinct  On September 30, 2010 at 5:08 am

    Shocking new childhood obesity commercial cracks down on parents. 

    Released yesterday by The Precinct Studios, ‘Break the Habit’ is a new commercial that aims to draw attention to the epidemic of childhood obesity in Australia. The commercial – intentionally controversial in subject matter – directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.

    Henry Motteram, Managing Director of The Precinct Studios says, “Parents need to be aware that if their children become obese, it is more than likely because of them. For whatever reason, many parents ignore the early signs that surround the onset of obesity and fail in their duty of care to address the problem. It is hoped that this commercial will highlight this and get people talking about the topic”.

    ‘Break the Habit’ launched yesterday via social networking sites in a successful bid to start a discussion around not only childhood obesity but parents responsibility in the matter. 

    The commercial can be viewed at:

    Facebook page http://www.facebook.com/video/video.php?v=468614672937

    YouTube http://www.youtube.com/watch?v=6P-4bzj9sdI

    Vimeo http://vimeo.com/15018032

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